Beyond Digital: Creating Personalized Insurance Platforms

Show notes

Of the many changes happening in today's insurance industry, one of the most striking is consumers' growing dependence on social media for financial information, with over 60% -- double the rate from 16 years ago -- spanning everyone from Baby Boomers to Gen Z'ers. This makes personalized, interactive digital experiences essential for reaching customers about the importance of life insurance. In our latest podcast, Sapiens' Director of Life Marketing Christine Burke sits down with Brian Steiner, Executive Director of nonprofit Life Happens, to explore how insurance companies can attract consumers and cut through the misinformation with the right blend of tailored messaging and compelling sector content.