#9 Customers’ Changing Expectations in the Digital Insurance Age

Show notes

In today's digital insurance market, customers' changing expectations, especially when it comes to buying goods and customer service, are often driven by demographics. Digital-native millennials may have once expected their questions to be answered via a carrier's website, but are now eager to use chatbots for more immediate responses. And while most baby boomers generally turned to customer service representatives, others now look to personal reviews from friends and family. But all agree that purchasing and customer care must be easy and fast. Listen to our latest episode as host Tony Novielli, Senior Vice President of Sales, North America, chats with Jennifer Smith, Vice President of Life Product Strategy, North America, on customers' changing expectations in the digital insurance age.